If you’re here, it’s because you know something needs to shift.

You’re brilliant at what you do, your clients love your work,
but you’re still missing the predictable path that gets you consistent leads, consistent income, and the capacity to actually enjoy your business again.

And you’re tired of guessing.
Tired of winging it.
Tired of hoping referrals pick back up.
Tired of thinking, “I should be further along by now.”

Focused + Free exists to change that.

You already have a hunch that having a signature core offer, like a day rate or intensive, will solve a lot of your problems.

Fewer clients, better money, cleaner delivery.

But here’s the hard truth: a core offer only works if there’s demand for your services.

Inside Focused + Free, you get both: the delivery system to run a profitable core offer, AND the demand system that keeps your calendar full and your income predictable, no matter what shifts in the market.

Part private mentorship, part powerhouse mastermind, part creative strategy boardroom.

Built for online experts ready to protect what they’ve built and stay relevant and resilient in the new economy.

This is where you stop winging it and waiting on referrals, and start running a predictable, demand-driven business you can count on.

Focused + Free is for established designers and online experts who are ready for a semi-private, personalized coaching experience with someone who’s already achieved exactly what they want.

 

You don’t need more noise. You need focus, guidance, and actual momentum.

You’ve already built a business that works. But you’re too close to see what’s holding you back from your next level. That’s why inside Focused + Free you get:

  • Private coaching from Sarah that’s specific to your business
  • Proven strategies and systems tailored to non-beginners
  • A high-level peer mastermind group of fellow creatives on the same trajectory

I’ve walked this path, from underpaid freelancer, to multiple six-figures selling $3,000 Design Days, to generating over $3M as a mentor and coach. I’ve tested the shortcuts, made the mistakes, and built systems that work. This coaching program is the room I wish I’d had 10 years ago: specific, high-touch, and built for real growth.

Here’s what I know: the service providers who are proactive about this — who build both systems (delivery + demand) now instead of waiting until things feel urgent — are the ones who will stay booked, stay relevant, and won’t have to compete on price, even in the new world of AI.

Focused + Free is a curated space, and I’m looking for the right fit. So if you…

  • Have been in business for a few years and have built something real
  • Already have clients, revenue, and a solid reputation
  • Are ready to clarify what makes you irreplaceable and position yourself accordingly
  • Want more predictable demand, not just unpredictable referrals
  • Are open to feedback, coaching, and refining your strategy
  • Value community and want to grow alongside other established service providers
  • Are ready to invest in long-term positioning, not band-aid fixes
  • And you won’t get offended when I lovingly call out your vague Instagram bio or too chaotic offers page…

This is for you.

Apply Today.

Because every client receives personalized support, spots are limited, and only available to those who I know I can help.

To be considered, your first step is to complete the short application below.

Applying does not lock you into anything.
If you’re accepted, you’ll receive a formal invitation with the full program information within 48-72 hours.

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Here’s what my clients are saying…

“Every time I work with Sarah, whether that be through a course or through the mastermind retreats and coaching, my business has grown exponentially. There’s something magical about connecting with her mastermind group on a deeper level and in-person that creates so much expansion for me in my business. The support she gives me through the mastermind has been so helpful! Not only that, the group of amazing business women are there for encouragement and solid advice as well.”

~ Amanda Kuchlenz

“Joining Sarah’s program was a no-brainer for me after taking her course and doing other coaching with her in the past. I knew it would be amazing, and I was right! Sarah’s support and the support of the other incredible women in the group have helped me grow so much. My business has grown, but more than that, I’ve grown as an entrepreneur.”

~ Kristen Doyle

“I knew as soon as Sarah mentioned she was opening up a coaching program that I would be in. The people that Sarah attracts are my kind of people, kind, caring, helpful. Having access to Sarah’s coaching has been invaluable in my business when I get stuck. It’s so helpful to know that I have someone I can go to who really knows the ins and outs of my business.”

~ Laura Kamark

“Getting private coaching from Sarah has been GAME CHANGING for me personally and in my business. Things that would have taken me MONTHS to breakthrough or things that I was stuck on previously — totally transformed through working with Sarah 1:1. Her coaching keeps me highly motivated and consistently moving the needle forward in my business with a clear direction. Everyone needs to jump on this!”

~ Christina Kroder

“I love the clarity and community I get from working with Sarah. Whenever I’m stuck on what to focus on next in my business, Sarah is like the Magic 8-Ball with all the best answers! Plus, the relationships, connections and referrals have been invaluable!” 

~ Nicole Kepic

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