Work Less & Make More With the Life-Changing Magic of Day Rates!

Ready to earn 4-figures for a single day of your time…

Doing work you love, without hiring a team, needing to create a complicated sales funnel, or learning how to run ads?

Scope Creep

Better Boundaries

Never-ending Projects

One Day Turnaround

Rollercoaster Revenue

Predictable Profit



Let’s face it…


You’ve got some mileage when it comes to running your online service based business. In fact, you’ve been doing it long enough that you could probably do it with your eyes closed, and your hands tied behind your back. You’re a natural!

Nothing lights you up more than settling in for a few hours of focused work, “do not disturb” sign hung on your office door. The truth is, you’d much rather be cooped up in your office getting shit done, than wasting endless hours on check-in calls, the constant back and forth emails, or dealing with clients who can’t seem to get their act together.

You genuinely appreciate your clients, but you’ve been feeling more and more resentful when they take soooo long to just get you the things you need, so that you can finish already! But despite their annoying habits, and occasional demanding ways, the reality is that they know your work is top-notch, and they’d hate to lose you.

From the outside looking in, most people might think you’ve ‘made it’.

So it’s no wonder you can’t escape those feelings of imposter syndrome and scarcity, knowing that you really should be further ahead by now…

If you’re feeling like, damn, is this girl in my head???

I’m not a mind-reader, I just know this about you, because I WAS you…

Maybe these things hit a little too close to home…

Clients expect you to live by their deadlines, but can’t meet yours

You over-extend yourself trying to please everyone

You spend a ridiculous amount of time on non-billable work

Scope creep and constant requests are out of control

Your bank account suffers and income is so unpredictable

And you’ve definitely thought of going back to a real J.O.B.

It’s not like you haven’t already considered your options.

Hire a team or create an agency?

You’d rather poke your eye out than find time to hire, train, manage and delegate everything on your to-do list. You didn’t get into business to manage a bunch of people. You love being a solopreneur, and would be a whole lot happier if you could keep doing your thing, just with better systems in place!

Go down the whole 'value-based pricing' route?

That feels like navigating a maze, trying to strike the perfect balance between your value and the client’s perceived worth, often leaving you second-guessing your rates and overthinking everything. All it really does is create even MORE complexities in your business, because now you feel compelled to do even more. It also doesn’t solve any of the problems with scope creep, content delays and never-ending timelines — those things are still happening!

Ditch services and create passive income products?

It’s what all the guru’s are teaching, so it might as well be the right thing to do, right? Let me stop you right there and tell you first hand that running a course or digital product based business is anything but passive, easy or simple… The first hurdle is coming up with a program or offer that isn’t already completely saturated, and that people want. From there, you’ll need to create the content, record it, decide on a platform for delivery, CRM, payment processing, and customer support… It doesn’t stop there. You’ll need to continuously evaluate and improve the course based on feedback from customers and performance metrics, update the content, add new features, and constantly adapt your strategy to meet changing market demands. Ask me how I know. 😅

While each of these things might (eventually) bring in more revenue…

None will give you the freedom, simplicity or the
chill business you’re craving.

But not to worry — I have great news! ⤵️

It’s totally possible for you to…

➡️ Have a simple and streamlined business as a solopreneur…
➡️ Be super profitable (to the tune of 4-figures per day)…
➡️ Not work endless hours (in fact, you should be able to take weeks off at a time)…
➡️ Attract dreamy clients who LOVE paying you for your expertise!

🚫 No team. 🚫 No funnels. 🚫 No problem!

If you’re ready to STOP….

Spending hours writing custom proposals, only to hear crickets or be ghosted…
Bringing your laptop everywhere you go, just in case a client emergency comes up…
Spending your nights, weekends and family time working on client deadlines…
Cluttering up your desktop with all of those  “final_final_final_clientname.jpg” files…
Doom-scrolling social media when you’re in the famine and need a cash injection…
Feeling resentful towards your clients because everything is just taking sooooo long to finish…

There is only ONE business model that will make this your reality!

A Day Rate Business Model! 

Commonly referred to as a VIP Day or Intensive, a day rate is where you offer your services for a fixed, premium rate per day. The client pays a premium for your time, undivided attention, and expertise for a full day, typically defined as a standard working day, which may range from 6 to 10 hours (but not always).

While there is so much to love about this model, my success didn’t happen overnight.

Because when I first started offering my “Book Me For A Day” one day intensives…

… I wasn’t charging nearly enough for my time and expertise.

… I didn’t know how to hold boundaries, and found myself working extra just to finish what I said I would do.

… I didn’t know how to handle unhappy, unresponsive and unprepared clients.

… I didn’t have any systems or processes in place, so I spent as much time prepping for the day, as I was on the actual day — completely canceling out the benefits of this model to begin with…

… I had too many competing pricing and package options on my website, confusing my clients…

… I lost a bunch of leads because I couldn’t articulate the benefits very well…

… And I felt like I was starting from scratch for every single client.

But through trial and error, and my unwavering persistence to continuously refine and optimize my new business model, it eventually became clear that I’d cracked the code on something pretty magical.

“Day Rates are making it possible for me to create a more streamlined business where I’m more focused on doing the work I enjoy the most.”

Jennifer W.

VIP Day Plug 'n Play Student

This is where most people are when they come to me.

Each colored line represents a different client project.

You’ve worked nearly every day of the month, and four out of the six projects are still ongoing, and still unpaid, and there is no end in sight. 😩

It’s the tale of the classic feast or famine cycle that I am sure you can relate to…

😃 Book a client for a 4-6 week project and collect a deposit

😩 Client isn’t prepared to start on time, so project is put on hold

😃 Book another client to fill the time and payment gap that first client caused

😕 Client A is ready, and now you’re working on two clients at once

😩 Client B changes their mind and decides to revamp the whole project

😩 Client A can’t make up her mind and takes forever to get back to you

😃 Find a few more clients because timelines are becoming so delayed that you need a cash injection

😕 Now you’re working with several clients who are all at different phases, needing all different things, and you’re working every day

😩 Resentment sets in for all parties because you are spreading yourself thin, no one is getting the dedicated attention they deserve, and you’re feeling burnt out

😩 You wind up finishing all except that one dragging client who keeps asking for changes, and you have no income because you didn’t have time to do any new marketing during all that client work and your pipeline dried up

But when you work with us to get Day Rates dialed in, this is what your month looks like.

Four clients completed in 6 ½ days and you’ve made nearly $10K (at just $1,500 per day)! 😃

Now, just imagine what your bank account will look like when you raise your rate, which is inevitable!

Meet Rita S.

Rita struggled with the feast or famine cycle in her business – for years! Rita switched to the Day Rate model, and here’s what she had to say about it.

“I was drowning in projects.  I felt like I couldn’t do anything but work. When I started doing intensives, I had my best month ever out of my 6 years in business, in September, and it was all due to me doing the dedicated days.” 

Meet Ben S.

“Before Sarah’s course, I was overwhelmed, overworked and burnt out. Joining was really a no brainer for me – It just made total sense. It was easy to implement and started making a difference for me right away. So far, my biggest win has been hitting a new milestone – $50,000+! I no longer have to work like a dog to justify those fat monthly retainers. No scope creep ever again! This course will change your life. I’m so thankful for how it has helped transform my consulting practice and I look forward to all the good things ahead!”

Meet Meg M.

Sarah’s course is gold! Before joining Sarah’s course, my business was good but I was very overworked and tired of clients dragging projects out, not paying promptly, etc. This course model is one of the few that really rewards you for being experienced and fast. It is something that I can incorporate into my existing business without having to learn a new platform or reinventing the wheel. My favorite part, so far, is the swipe files and being able to listen to the lessons on audio while driving.”

Now that I’ve been practicing and perfecting this model for over 6 years, here’s what I wish I’d known when I started

Your Offer Is Everything

It’s so much more than simply re-packaging your existing services into a VIP offer. Desirability is in the details.

Client Experience Matters

Happy clients are the gateway to scaling a VIP offer, and a comprehensive experience is the gateway to happy clients!

Efficient Workflows are Essential

Without a streamlined system, you will stay stuck in the weeds of mundane work, and missed opportunities.

The Sales Process is Nuanced

Retraining your brain to sell the value of YOU as opposed to actual service you’re delivering is a key component. 

Healthy Boundaries are Crucial

Even if you already have good boundaries, you’ll discover a whole new set of “what happens when” VIP Day questions.

Mindset Is Half the Battle

50% of success hinges on believing and trusting yourself, and having confidence in the new model you’ve built. 

Now stop for a moment, and imagine with me…

A comprehensive program that serves as the ultimate solution, seamlessly guiding you through each of the obstacles above, ensuring offer clarity, efficiency, strategic marketing, healthy boundaries, and a fearless embrace of the unknown…


Imagine having a mentor who’s BEEN in your shoes, and is now where you want to be, guiding you to make the right decisions, providing clarity when you’re confused, and cheering you on every step of the way.


Imagine being taught what, when and why to do #allthethings so that nothing falls through the cracks, and you’re not left scrambling to pick up the pieces of a disaster VIP Day.


Imagine the financial freedom you could have if you take action with the right strategy, tools and community of support around you.


Imagine being able to work just a handful of days per month, and make more money than you ever thought possible, all as a solopreneur.

Meet Sally S.

Since joining Sarah’s course, I am much more confident in my work and communication, and feel my boundaries now fully benefit my clients, leaving myself feeling 100% guilt-free!!

My favorite part of the course is the tech walkthroughs – I loved the behind-the-scenes of how to set up the workflows of onboarding, day-of, and offboarding.

For anyone considering joining the course, JUST DO IT!! It is truly life-changing when you rewire the way you think about what quality work looks like.

We invite you to join us inside…

Everything you need to start making 4-figures for a single day of your time.


Day Rate Mastery® is your A-Z blueprint for simplifying your business with this model. 

From offer creation, to pricing, pitching, setting boundaries, enhancing client experience, refining strategies, systematizing operations, and optimizing marketing and sales.

This 12-month online coaching program is a MUST for any experienced online service-based solopreneur seeking more profitability, without the relentless hustle.

Join the ranks of thousands who have already lightened their load with this comprehensive online business program—and discover how it can transform your business today.

Here’s how we’ll make it happen: 

Step 1


From Day 1, you’ll have everything you need to create, sell, and deliver your beta offer, while still ensuring your client experience and boundaries are set up to support you in the best way possible!

This “testing” phase is essential for gaining data and insight that will be the basis for step 2.

Step 2


Once you’ve put your offer(s) to the test, you will use our foolproof VIP Day Framework and VIP Sales lessons, ready-to-use templates, and plug-and-play swipe files to refine your offer, and dial in your messaging and sales process.

Everything will finally start to “click”, leaving you questioning why you haven’t adopted this model from the start!

Step 3


In Step 3 you’ll learn and master our proprietary 11-in-1 WIN System.

You’ll remove practically ALL the mundane and manual admin work from your plate, while providing the dreamiest experience and outcome for your clients, ensuring nothing falls through the cracks, and you’re not left to pick up the pieces of a disaster day rate.

Step 4


Unlike a run-of-the-mill “sales page”, our approach is to keep it simple while ensuring none of the essential information is left out. With 7 must-have sections that we seamlessly guide you through, your VIP Day puzzle pieces will all finally fit together!

Following our SIMPLE CTA framework, mad-libs style workbook, and dozens of high-converting examples, you’ll be able to craft your seamless VIP offer page in no time.

Step 5


Our “STAR” marketing system will completely demystify and simplify the marketing and sales process — even if you’ve always struggled to be consistent with marketing in the past.

Commit to just one strategy, and watch the leads flood in. Layer on more strategies as your day-to-day grind begins to lessen, and soon you’ll have a waitlist of dreamy VIP clients willing to pay a premium and waiting months to get on your calendar.

Woven Through It All…


As you’re working to get your fundamental pieces in place, we’ll also help you rewire your brain so that you’re set up for long term success!

With our support, saying no to bad-fit clients becomes a liberating choice, red flags are avoided, raising your rates becomes easy and fun, and your imposter syndrome will transform into unshakeable confidence.

I know, it’s a lot.

It might feel overwhelming to you right now, because it’s a whole new way of thinking about your business.

But after years of studying this model, we’ve unraveled all the messy layers of complexity, and created the most straight-forward, step-by-step action plan you’ll find anywhere.

Once you see our proven method, the entire process of pivoting to this business model will all make sense and you will finally see a light at the end of the tunnel.

Plus, you’ll also get a full year of high-impact, premium group coaching to keep you on track!

Group Coaching

12 Months of Group Coaching with Sarah

I know how important it is to be able to ask questions and get support WHEN you need it. Unlike other online courses that leave you to figure it out on your own, or make you jump through hoops or wait days just to get an answer from the creator, you’ll get personalized feedback and coaching from Sarah every step of the way.

Lean on Sarah’s 19 years of business experience to get all your questions answered for an entire year.

The Community

12 Months Access to the VIP Collective

The VIP Collective will be your hub for daily interaction with current students, alumni, certified experts and even the OG’s from this program’s humble beginnings!

Referrals, partnerships, collaborations and new biz besties await.

Participate in monthly events, earn your VIP Day Certification, join our Get it Done Weeks, and attend guest masterclasses that support your learning.

And because I know you’re busy, we’ve put most of the lessons on a private podcast too!

Private Course Podcast

12 Months of Podcast Access

Too busy to sit at the computer and take another course? Can’t attend all the group calls, but have FOMO?

We get it! Life’s too short to be stuck behind a computer screen all day.

Listen and learn on the go with our private podcast app that includes almost all lessons in audio form, as well as recordings of all Q&A sessions, Workshops and even some Guest Expert masterclasses.

After going through our coaching program, your annual revenue could look like this…

(Doing just 3-6 VIP Days per month!)

Just imagine how that could change your life!

With over 1,000 happy students, the VIP Day Plug ‘n Play™ program has already proven to create incredible results…

Meet Tracy O.

Before Tracy joined our course, she felt as if she had reached an income ceiling and that her multiple projects would never end – which was taking a psychological toll on her.

This was a total GAME-CHANGER for her!

Tracy says her biggest win is seeing how much her clients thoroughly enjoy this model AFTER her feeling of uncertainty of whether the clients would even accept it! She says her clients’ minds are blown with how much can be accomplished!

Meet Megan B.

This course got me into action immediately – so fast that I sold two Day Rates within two weeks of joining the course (which means I made back my investment and then some!). I feel so much lighter since transitioning to a Day Rate model (and my clients love it, too!) Sarah literally gives everything you need to get it done.

Meet Helen H.

“My favorite part of the course is the email and copy swipe files! It really helped me to move forward faster without overanalyzing everything. I also love the community. There are so many great questions that get asked all the time, which is very helpful. For anyone looking to try Day Rates, you need to hop on board and just do it! After selling one day rate, you will get your money back. Plus, Sarah has laid out where you can hop around in the course – which is a great benefit to just take action!”

“Mindblowing! Best investment I’ve ever made in my business because she gives you everything!”
~ Amanda Cormier

“I didn’t have time to take a course because my business was BUSY already.”
~ Kristen Doyle

“The course is AH-mazing! It literally turned everything around for me.”
~ Ashley Brown

“It WILL give you a return even if you don’t end up going all in on Day Rates.”
~ Juli James

“It really is life-changing magic.
It’s completely changed my life.”

~ Nadine Lewis

“When I wake up in the morning,the group is the first thing I check. Everyone is so supportive!”
~ Nicole Kepic

Wins like this happen nearly every day in our community!

At the end of this program, our goal is that you will:


✅ Have an offer that lights you up, at a price that rewards you for your expertise, that you can sell with ease and confidence

✅ Have your entire tech stack and automation systems setup to create a seamless workflow and client experience

✅ Have your client experience dialed in, and know exactly what to say and do every step of the way, over the 60-90 day client journey

✅ Know how to handle everything that could possibly go wrong with your VIP Days, keeping those boundaries in check

✅ Have dreamy clients raving about you and the service that you delivered, with the case studies and testimonials to match

✅ Be able to plan way ahead with your schedule and know exactly how much you’re going to make every month

✅ Have more free time to spend with your friends, family or even creating more scaleable digital passive income offers


In fact, we’re so sure that you’re going to love this program, and achieve your goals, that we’re backing it with a 14-day satisfaction guarantee!

If you’re unhappy for any reason, simply email to request a refund within 14 days of your purchase.

100% ROI in just one month…

When you follow our process, you can easily book your first few intensives within just a couple of weeks, and depending on how much you charge, your investment can be completely paid for!

Cody made $30K from VIP Days in the first 2 months, then crossed 6-figures just 4 months after joining our course. 

“That’s the brilliance of this method. I can condense a 90-day retainer into one day…. I sold 7 or 8 in one week & made like 30 grand since signing up. I don’t want to end this chat without expressing my immense gratitude to you for putting together this course, resource and framework. It’s been a game-changer and it works. I’ve bought a lot of stuff and nothing has worked as quickly as this.”

“Sarah Masci changed my life. Wanna learn VIP Days? Go to her!

~ Cody Burch

Meet Crystal B.

My favorite part about the course is all the real life solutions to MY problems as a web designer…. instead of taking tons of courses and piecing it all together to fit my business, this is a business model formula that you can literally take, make it your own, and run with it… AND MAKE THOUSANDS OF DOLLARS PER MONTH INSTANTLY.”

Meet Jennifer W.

“This course has helped me make more in one month doing way less than all the sleepless nights of work over the 14 years I’ve been in business. I LOVE the concept of working on one day vs spreading a project out over weeks. It aligns with the way I work best and my clients have been very pleased with the business model.”

Meet Haylee L.

“I loved how simple and doable you made setting up everything seem, weaving in the mindset shifts to help me book clients while I was still in the course and making it seem like it wasn’t such a big leap but totally doable, and getting to chat with others during the group calls. I’m making more money and working less… what could be better? I can’t imagine going back to regular projects.”

You’re a perfect fit for this if you:

➡️ Are a service provider who has been in business at least 2 years

➡️ Consider yourself “experienced” or “advanced” in the service you provide

➡️ Are currently and actively working with clients in a project, hourly, or retainer model

➡️ Have experienced an income plateau and/or feelings of burnout this year

➡️ Want to simplify your business, but still provide a stellar experience for your clients

➡️ Are sick of trying to figure it out on your own and are ready for the help of a mentor

➡️ Are ready and willing to dig your heels in, and take action to make it happen

➡️ Want to set yourself up for 2024 success!

On the other hand, you should probably pass if…

🚫 You don’t care about or value your freedom, and making at least what your services are worth

🚫 You prefer to take the long DIY route to solving your biggest problems, no matter how much pain they’re causing you

🚫 You are not willing to put in the time and effort necessary to complete and implement the lessons, or you prefer having someone else do it for you

🚫 You want instant results – this is not a get rich quick magic pill – it does take dedication and effort!

🚫 You’re one of those people who joins programs, but then never actually does the work, asks the questions when you’re stuck, or shows up for the calls.

Frequently Asked Questions

I am a new business owner and don’t have clients yet – is this right for me?

Effectively selling a VIP Day or Day Rate offer relies heavily on experience, skills, and testimonials that you can show your potential new clients. For this reason, those who are new to business may struggle to get sales right away. But even if you are new to business, if you want to start out with this model, or you’re simply interested in learning a better, more efficient style of working, then you will still learn a lot from this course!

Is this only for designers?

While many of our students are in-fact designers, the lessons taught in this course work for ANY service-based or consulting business. This is a program about systems, sales, client experience, boundaries, efficiency and processes. Through this program, you will learn how to set up your entire VIP Day or Day Rate offer and system, using a variety of software programs, workflows and strategies.

What is your refund policy?

We understand that investing in anything is a risk. That’s why we do offer a 14-day satisfaction guarantee. If you are truly not satisfied with the quality of program and the content that we teach, please reach out within 14 days to let us know. Processing refunds and terminating enrollment is no fun for anyone, so please do not enroll if you can’t afford it, or simply wish to “check it out”. We put an extraordinary amount of time and effort into making this program the best in the industry, and we expect that you, as a serious student, plan to take it seriously and give it your all.

Will I get 1:1 time with Sarah?

There are no 1:1 sessions with Sarah in this program but you will have the opportunity to ask as many personalized questions as you need on the group calls and in the VIP Collective community!  Sarah is always in the community answering questions, so you will always feel like you are getting personalized support. Sarah provides 1:1 coaching in her higher level mastermind. Please inquire at if you feel this would be a better fit for you.

Will this really help me book VIP Day clients?

If you’re an experienced service provider who’s worked with clients previously, and you’re prepared to apply everything you learn inside of this course, do the work, and stay focused, then there is no reason why you can’t book clients for your VIP Day or Day Rate offer.

How much time do I need to dedicate to this?

The lessons are all fairly short and actionable.  Many lessons can be consumed via reading or private podcast, so you don’t need to be in front of a computer for the entire course. Everyone goes at a different pace, but we have put together a 10-week roadmap to guide you through the core content and get your offer created and setup. Some people binge the entire program in a weekend and then slowly implement, while others consume the content and implement one week at a time. The content is yours to keep, so you can come back to it at a later time if the timing is better.

Do I need any software or tools to get started?

You will not need anything for the course other than your computer and an internet connection. However, to implement what you’re going to learn, you should plan to spend around $50 per month on software, in order to have a variety of on-boarding and automation tools, to make your VIP Day offer as effective and efficient as possible. The great news is that with the system we teach you, you may be able to eliminate the role of a team member (if you currently have one). Fun-fact, the Day Rate model made it possible for Sarah to eliminate a $500/month Virtual Assistant.

Here is everything you’ll get in Day Rate Mastery®:

The VIP Day Plug ‘n Play Course
(Value $3,000)

(Watch, Read or Listen)
— Create Your VIP Day Test Offer
— Price Your VIP Day Test Offer
— Pitch Your VIP Day Test Offer
— VIP Day Discovery Calls
— Create Your 5-Phase Client Experience
— Create Your Boundaries Master Plan
— Create Your Terms of Service
— Refine & Optimize Your Offer
— Create Your VIP Day Framework
— Stack the Value & Simplify the Solution
— Create Your Client Pre-Work Portal
— Set up your Automated System
— Create Your VIP Offer Webpage
— Raise Your Rates and Scale Your Sales with Tried & True Marketing Strategies

One Year of Group Coaching
(Value $4800)

— Daily support from Sarah 
— Weekly Co-Working Sessions
— Bi-Weekly Q&A Calls
— Bi-Weekly Tech Office Hours

Scripts, Swipes & Templates
(Value $1,200)
— Client Experience Swipe Files
— Terms of Service/VIP Day Contract
— The Essential Emails
— VIP Day Client Workbook
— Client Prep-Work
— Sales & Marketing Scripts
— Tech Setup Templates
— Feedback Survey Template
— Work With Me Page Wireframe
& Lots More!

One Year of VIP Collective Community
(Value $1,200)
— Connect with Sarah, the team, current students, alumni, Certified Experts and program OG’s from 4 years ago
— Find referrals, partnerships, collaborations and biz besties
— Monthly events
— Certification challenges
— Get it Done Weeks
— Guest Masterclasses

Tons of Bonuses
(Value $2,000)
— Private Podcast
— Mini-Courses & Workshops
— 30+ Guest Expert Trainings
— Hundreds of Time-Stamped and Labeled Call Replay

Applying does not lock you into anything. Your application lets us know you’re interested in learning more, and gives us a chance to see if you’re a good fit. If we believe you are, we’ll share the next steps, and if not, we’ll recommend alternatives. Your application simply opens the door to possibility!

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