Earn 4-figures per day, working 4-6 days per month

Craft an efficient, in-demand, and optimized day rate offer, automate 80% of the client experience, and attract the right clients — who value your skills, experience & time.

All in just 7-10 weeks, with a full YEAR of coaching and support as you make this transition!

Scope Creep

Better Boundaries

Never-ending Projects

One Day Turnaround

Rollercoaster Revenue

Predictable Profit



Hey there, ambitious done-for-you service provider who’s working too much…


You love your work, but hate the long, drawn-out timelines, needy retainer clients and the custom song & dance proposal process for every new lead.


You genuinely appreciate your clients, but are feeling more and more resentful when they take soooo long to just get you the things you need, so that you can finish already.


Your business looks successful on the outside, and your friends probably think you’re doing great! But the sad reality is that you’re suffering from overwhelm, and praying for your light at the end of the tunnel to appear.

So it’s no wonder you can’t escape those feelings of imposter syndrome and scarcity, knowing that you really should be further ahead by now…

If you’re feeling like, ‘is this girl in my head???’


No, I’m not a mind-reader.

I just know this about you, because I WAS you!

I struggled with all of these same things in my design business…

Clients expecting me to live by their deadlines, but couldn’t meet mine…

Over-extending myself trying to please everyone and keep things moving…

Spending a ridiculous amount of time on non-billable work…

Scope creep and constant “just one more thing” requests were out of control…

My bank account suffered and rollercoaster revenue was a real problem…

And (more than once) I definitely thought of going back to a real J.O.B. 😭

And it’s not like I didn’t try other alternatives…

Hired Help for the client work

Coaches and peers suggested hiring help, or building an agency to scale, so I tried that. But finding time to hire, train, manage and delegate everything on my to-do list was it’s own kind of nightmare. And even with help, I found it difficult to completely let go of control, constantly thinking about clients and projects, and micro-managing everything along the way.

I created a digital course...

Let me tell you first hand that this was anything but passive, easy or simple… The first (of many) hurdles was coming up with an in-demand offer that wasn’t already completely saturated. From there, I had to figure out how to create it, launch it, and hope that my small list would actually pay for it, not to mention continuously adapting my sales strategy to meet changing market trends.

Charge based on value the client gets

Trying to strike the perfect balance between my value and the client’s perceived worth, not only takes extra time, but often left me second-guessing my rates and overthinking everything. It created more complexity in my business, because I felt compelled to do more. And as for scope creep, content delays and never-ending timelines — these all still happened. 😩

If you’re ready to STOP….

❌ Spending hours writing custom proposals, only to hear crickets or be ghosted…
❌ Bringing your laptop everywhere you go, just in case a client emergency comes up…
❌ Spending your nights, weekends and family time working on client deadlines…
❌ Cluttering up your desktop with all of those  “final_final_final_clientname.jpg” files…
❌ Doom-scrolling social media when you’re in the famine and need a cash injection…
❌ Feeling resentful towards your clients because everything is just taking sooooo long to finish…

There is only ONE business model that will make this your reality!

A Day Rate Business Model! 

Commonly referred to as a VIP Day or Intensive, a day rate is where you offer your services for a fixed, premium rate per day. The client pays a premium for your time, undivided attention, and expertise for a full day, which may range from 6 to 10 hours (but is totally flexible).

A decade of running a traditional branding and web design business, filled with scope creep, inconsistent timelines, overlapping client projects, delayed payments and countless unpaid hours, eventually resulted in classic burnout– becoming the catalyst that sparked my desire to create a better process.

Clarity came to me one day in early 2018, when I received an inquiry from a previous client, asking for a handful of very specific website updates.

Rather than spending several hours assessing each individual request and writing an itemized proposal, on a whim I pitched her a day rate. 

That was the day my journey to freedom began. I went from inconsistent $5-6K months that required me to work 24/7 to consistent $10K+ months working just 4-6 days per month.

18 months later I began coaching other solopreneurs on how to make this their reality as well. Since then, I have helped thousands of others rediscover joy in their work and the freedom they’d lost along the way.

This program got me into action immediately – I sold 2 Day Rates within 2 weeks of joining the course, and made back my investment and then some! Sarah literally gives everything you need to get it done.

Megan B.

“Day Rates are making it possible for me to create a more streamlined business where I’m more focused on doing the work I enjoy the most.

Jennifer W.

“Since joining Sarah’s program, I am much more confident, and feel my boundaries now fully benefit my clients, leaving myself feeling 100% guilt-free!! I loved the behind-the-scenes of how to set up the workflows of onboarding, day-of, and offboarding. For anyone considering joining the course, JUST DO IT!!”

Sally S.

This is where most people are when they come to me.

Each colored line represents a different client project.

You’ve worked nearly every day of the month, and four out of the six projects are still ongoing, and still unpaid, and there is no end in sight. 😩

But when you work with us to get Day Rates dialed in, this is what your month looks like.

Four clients completed in 6 ½ days and you’ve made nearly $10K (at just $1,500 per day)! 😃

Now, just imagine what your bank account will look like when you raise your rate, which is inevitable!

Meet Rita S.

Rita struggled with the feast or famine cycle in her business – for years! Rita switched to the Day Rate model, and here’s what she had to say about it:

“I was drowning in projects.  I felt like I couldn’t do anything but work. When I started doing intensives, I had my best month ever out of my 6 years in business, in September, and it was all due to me doing the dedicated days.” 

Meet Ben S.

This program will change your life. I’m so thankful for how it has helped transform my consulting practice and I look forward to all the good things ahead!

Before Sarah’s program, I was overwhelmed, overworked and burnt out. Joining was really a no brainer for me – It just made total sense. It was easy to implement and started making a difference for me right away. So far, my biggest win has been hitting a new milestone – $50,000+! I no longer have to work like a dog to justify those fat monthly retainers. No scope creep ever again!

Meet Meg M.

Sarah’s program is gold! Before joining Sarah’s program, my business was good but I was very overworked and tired of clients dragging projects out, not paying promptly, etc. This model is one of the few that really rewards you for being experienced and fast. It is something that I can incorporate into my existing business without having to learn a new platform or reinventing the wheel. My favorite part, so far, is the swipe files and being able to listen to the lessons on audio while driving.”

Cody made $30K from VIP Days in the first 2 months, then crossed 6-figures just 4 months after joining our course. 

“That’s the brilliance of this method. I can condense a 90-day retainer into one day…. I sold 7 or 8 in one week & made like 30 grand since signing up. I don’t want to end this chat without expressing my immense gratitude to you for putting together this course, resource and framework. It’s been a game-changer and it works. I’ve bought a lot of stuff and nothing has worked as quickly as this.”

“Sarah Masci changed my life. Wanna learn VIP Days? Go to her!

~ Cody Burch

100% ROI in just one month…

When you follow our process, you can easily book your first few intensives within just a couple of weeks, and depending on how much you charge, your investment can be completely paid for!

After going through Day Rate Mastery®, your annual revenue could look like this…

(Doing just 3-6 VIP Days per month!)

Just imagine how that could change your life!


Imagine having a mentor who’s BEEN in your shoes, and is now where you want to be, guiding you to make the right decisions, providing clarity when you’re confused, and cheering you on every step of the way.


Imagine being taught what, when and why to do #allthethings so that nothing falls through the cracks, and you’re not left scrambling to pick up the pieces of a disaster VIP Day.


Imagine the financial freedom you could have if you take action with the right strategy, tools and community of support around you.


Imagine being able to work just a handful of days per month, and make more money than you ever thought possible, all as a solopreneur.

We invite you to join us inside…

A high-impact, accelerated coaching program for done-for-you service providers who want to ditch the relentless hustle, and pivot to Day Rates, VIP Days or Intensives, to hit their revenue goals in just 4-6 days per month.

Ready to earn 4-figures per day, working with clients?

Day Rate Mastery® is the ONLY coaching program that will show you the entire ecosystem for simplifying your business with Day Rates. 

From offer creation, to pricing, pitching, setting boundaries, enhancing client experience, refining strategies, systematizing operations, and optimizing marketing and sales.

This program is a MUST for any online service-provider
seeking more profitability, without the relentless hustle.

Step 1


From Day 1, you’ll have everything you need to create, sell, and deliver your beta offer, while still ensuring your client experience and boundaries are set up to support you in the best way possible!

This “testing” phase is essential for gaining data and insight that will be the basis for step 2.

Step 2


Once you’ve put your offer(s) to the test, you will use our foolproof VIP Day Framework and VIP Sales lessons, ready-to-use templates, and plug-and-play swipe files to refine your offer, and dial in your messaging and sales process.

Everything will finally start to “click”, leaving you questioning why you haven’t adopted this model from the start!

Step 3


In Step 3 you’ll learn and master our proprietary 11-in-1 WIN System.

You’ll remove practically ALL the mundane and manual admin work from your plate, while providing the dreamiest experience and outcome for your clients, ensuring nothing falls through the cracks, and you’re not left to pick up the pieces of a disaster day rate.

Step 4


Unlike a run-of-the-mill “sales page”, our approach is to keep it simple while ensuring none of the essential information is left out. With 7 must-have sections that we seamlessly guide you through, your VIP Day puzzle pieces will all finally fit together!

Following our SIMPLE CTA framework, mad-libs style workbook, and dozens of high-converting examples, you’ll be able to craft your seamless VIP offer page in no time.

Step 5


Our “STAR” marketing system will completely demystify and simplify the marketing and sales process — even if you’ve always struggled to be consistent with marketing in the past.

Commit to just one strategy, and watch the leads flood in. Layer on more strategies as your day-to-day grind begins to lessen, and soon you’ll have a waitlist of dreamy VIP clients willing to pay a premium and waiting months to get on your calendar.

Woven Through It All…


As you’re working to get your fundamental pieces in place, we’ll also help you rewire your brain so that you’re set up for long term success!

With our support, saying no to bad-fit clients becomes a liberating choice, red flags are avoided, raising your rates becomes easy and fun, and your imposter syndrome will transform into unshakeable confidence.

Plus, you’ll also get a full year of high-impact, premium group coaching to keep you on track!

Group Coaching

12 Months of Group Coaching with Sarah

I know how important it is to be able to ask questions and get support WHEN you need it. Unlike other online courses that leave you to figure it out on your own, or make you jump through hoops or wait days just to get an answer from the creator, you’ll get personalized feedback and coaching from Sarah every step of the way.

Lean on Sarah’s 19 years of business experience to get all your questions answered for an entire year.

The Community

12 Months Access to the VIP Collective

The VIP Collective will be your hub for daily interaction with current students, alumni, certified experts and even the OG’s from this program’s humble beginnings!

Referrals, partnerships, collaborations and new biz besties await.

Participate in monthly events, earn your VIP Day Certification, join our Get it Done Weeks, and attend guest masterclasses that support your learning.

And because I know you’re busy, we’ve put most of the lessons on a private podcast too!

Private Course Podcast

12 Months of Podcast Access

Too busy to sit at the computer and take another course? Can’t attend all the group calls, but have FOMO?

We get it! Life’s too short to be stuck behind a computer screen all day.

Listen and learn on the go with our private podcast app that includes almost all lessons in audio form, as well as recordings of all Q&A sessions, Workshops and even some Guest Expert masterclasses.


One of the biggest things that holds people back from applying is that they’re still new to business, and don’t have any clients yet. They’re great at what they do, and have a massive case of “wanna do day rates” but the reality is, it can be hard to sell Day Rates if you don’t have any previous clients.

So I thought to myself, how can I help these clients build the Know, Like and TRUST factors, so that they can have success with Day Rates and enjoy the magic and freedom that this model is known for?

And that’s how The Trust Factor: 31 Days to Credibility, Connections and Clients was born.

In this “Phase 0” part of Day Rate Mastery® you will take one baby step per day to get freelancing clients by making new friends online, and becoming known, liked, and trusted.

If you want to be an OG participant in this incredible new “Phase 0” of Day Rate Mastery® get your application in today! ⤵️

The Trust Factor kicks off inside Day Rate Mastery® on May 1st!


In fact, we’re so sure that you’re going to love this program, and achieve your goals, that we’re backing it with a 14-day satisfaction guarantee!

If you’re unhappy for any reason, simply email to request a refund within 14 days of your purchase.

The Investment

Day Rate Mastery® curriculum (Value $4,800):
INSTANT and LIFETIME access to over 90 value-packed “bite-sized and binge-worthy” video, text & private podcast lessons that cover everything you need to know to get your new offer up and running, refined, streamlined, systematized and selling, beginning on day 1! 

DRM® Templates & Plug ‘n Play Resources (Value $1,200):
INSTANT and LIFETIME access to over 40 templates, tools, resources and swipe files that you can simply plug into your own business!

12 Months of Personalized Coaching with Sarah (Value $6,000)
Sarah will answer all your questions and personally help you master key action items and milestones outlined inside the program.

  • Daily support & feedback from Sarah inside the client community
  • Weekly Co-Working Sessions with Sarah 
  • Bi-Weekly Q&A Calls with Sarah for in-depth coaching questions
  • Opportunities to win private calls and/or Voxer access to Sarah

12 Months of Access to the Community (Value $2,400)
Your hub for daily interaction with all the smartest Day Rate Rockstars — including current students, certified experts and even the OG’s from this program’s humble beginnings! Network and build relationships with fellow experts, as you clear the way for referrals, partnerships and future collaborations.

  • Bi-Weekly Tech Office Hours with Jacqui
  • Monthly progress challenges, contests and incentives
  • Monthly guest trainings and events
Get Certified! Earn while you learn (Value $850)
With so many other service providers out there, it’s becoming harder and harder to stand out as the top choice in your niche. Like any crowded market, the opportunity is in the unique thing that you bring to the table. Buyers want the service provider who values their work enough to back it with formal training and certification, and we give you an opportunity to earn it in our program!
    VIP Day Certification Includes:
    👉 Lifetime access to the VIP Collective Community
    👉 Listing on our VIP Day Certified Experts page
    👉 Digital badges for your website, social sharing and profile
    👉 Official certificate of completion to use however you’d like
    👉 Bragging rights!

  Bonus Bundle (Value $3,200)
  • Guest Expert Library (40+ trainings = your own digital MBA)
  • Marketing Masterclass Series
  • Efficient Designer Bundle
  • Client Prep Pack
  • Pre-VIP Sales System
  • Onboarding Like a Pro Workshop
  • VIP Day Retainers Workshop
  • Directory Listing


TOTAL VALUE: $18,450

Special Limited Time Offer

Get started for just $297
(then just eleven 8 monthly payments of $297)

Or save almost $500 when you pay in full, $2,497 (limited time pricing)!

Apply Now to Get This Rate

Apply for Day Rate Mastery®

We have an application process because we want to be absolutely sure that we can help you before we take your money! Submitting an application is a zero-pressure, no-commitment process. It simply gives us BOTH the opportunity to see if this is the right fit before you enroll. 

If you’re a good fit, we will send you an acceptance email within 1-2 business days, along with another shorter video that walks you through our Day Rate Mastery® framework, and the steps you’ll follow in our program. If you have any questions, we can chat via email, Voxer or DM. No sales call necessary (unless you want one, of course).

As a bonus for applying, you’ll get instant access to our pre-recorded advanced training, The Day Rate Paradigm.


Fill out the 2 minute application below.


Watch the instant access training.


Wait 1-2 days for your acceptance via email.


Click the Enroll button, and dive right in!

You’re a perfect fit for this if you:

➡️ Are a service provider who has been in business at least 2 years

➡️ Consider yourself “experienced” or “advanced” in the service you provide

➡️ Are currently and actively working with clients in a project, hourly, or retainer model

➡️ Have experienced an income plateau and/or feelings of burnout this year

➡️ Want to simplify your business, but still provide a stellar experience for your clients

➡️ Are sick of trying to figure it out on your own and are ready for the help of a mentor

➡️ Are ready and willing to dig your heels in, and take action to make it happen

➡️ Want to set yourself up for 2024 success!

On the other hand, you should probably pass if…

🚫 You don’t care about or value your freedom, and making at least what your services are worth

🚫 You prefer to take the long DIY route to solving your biggest problems, no matter how much pain they’re causing you

🚫 You are not willing to put in the time and effort necessary to complete and implement the lessons, or you prefer having someone else do it for you

🚫 You want instant results – this is not a get rich quick magic pill – it does take dedication and effort!

🚫 You’re one of those people who joins programs, but then never actually does the work, asks the questions when you’re stuck, or shows up for the calls.

At the end of this program, our goal is that you will:


✅ Have an offer that lights you up, at a price that rewards you for your expertise, that you can sell with ease and confidence

✅ Have your entire tech stack and automation systems setup to create a seamless workflow and client experience

✅ Have your client experience dialed in, and know exactly what to say and do every step of the way, over the 60-90 day client journey

✅ Know how to handle everything that could possibly go wrong with your VIP Days, keeping those boundaries in check

✅ Have dreamy clients raving about you and the service that you delivered, with the case studies and testimonials to match

✅ Be able to plan way ahead with your schedule and know exactly how much you’re going to make every month

✅ Have more free time to spend with your friends, family or even creating more scaleable digital passive income offers

With over 1,000 happy clients, Day Rate Mastery® has transformed so many businesses and lives already…

Meet Tracy O.

Before Tracy joined our course, she felt as if she had reached an income ceiling and that her multiple projects would never end – which was taking a psychological toll on her.

This was a total GAME-CHANGER for her!

Tracy says her biggest win is seeing how much her clients thoroughly enjoy this model AFTER her feeling of uncertainty of whether the clients would even accept it! She says her clients’ minds are blown with how much can be accomplished!

Meet Helen H.

“My favorite part of the course is the email and copy swipe files! It really helped me to move forward faster without overanalyzing everything. I also love the community. There are so many great questions that get asked all the time, which is very helpful. For anyone looking to try Day Rates, you need to hop on board and just do it! After selling one day rate, you will get your money back. Plus, Sarah has laid out where you can hop around in the course – which is a great benefit to just take action!”

Meet Crystal B.

My favorite part about the course is all the real life solutions to MY problems as a web designer…. instead of taking tons of courses and piecing it all together to fit my business, this is a business model formula that you can literally take, make it your own, and run with it… AND MAKE THOUSANDS OF DOLLARS PER MONTH INSTANTLY.”

Meet Jennifer W.

“This course has helped me make more in one month doing way less than all the sleepless nights of work over the 14 years I’ve been in business. I LOVE the concept of working on one day vs spreading a project out over weeks. It aligns with the way I work best and my clients have been very pleased with the business model.”

Meet Haylee L.

“I loved how simple and doable you made setting up everything seem, weaving in the mindset shifts to help me book clients while I was still in the course and making it seem like it wasn’t such a big leap but totally doable, and getting to chat with others during the group calls. I’m making more money and working less… what could be better? I can’t imagine going back to regular projects.”

After nearly 4 years of running Day Rates, and having taught this framework to over 1,000 students since 2019, there isn’t really anything I haven’t been asked or personally experienced.

  • How does this fit in with your other services?
  • Do you even still offer the other services?
  • What tools do you use to make the process more effective and efficient?
  • How do you ensure your client is satisfied and doesn’t waste the entire day with wishy-washy indecisiveness?
  • How do you deal with difficult clients who fail to prepare or show up or give feedback when you need it?
  • What proactive measures do you take to ensure the client is properly prepared for the day of the intensive?
  • How do you handle clients who have questions or want more support once their intensive is over?
  • What sort of contract do you need to have in place?
  • How do I decide on my one price when I have so many skills?
  • How do I effectively sell this service to clients who are used to my hourly rates or retainers?
  • My range of services is way too diverse. This will never work for me.
  • Doesn’t this model affect your ability to have creative freedom and time to think projects through?
  • What if I run out of time and don’t get it all done?
  • What if I’m sick or my kids are sick?
  • Doesn’t this create the struggle of always needing to be selling vs the stability that the retainer model provides?

I know, it’s a lot.

It might feel overwhelming to you right now, because it’s a whole new way of thinking about your business.

But after years of studying this model, we’ve unraveled all the messy layers of complexity, and created the most straight-forward, step-by-step action plan you’ll find anywhere.

Once you see our proven method, the entire process of pivoting to this business model will all make sense and you will finally see a light at the end of the tunnel.

“Mindblowing! Best investment I’ve ever made in my business because she gives you everything!”
~ Amanda Cormier

“I didn’t have time to take a course because my business was BUSY already.”
~ Kristen Doyle

“The course is AH-mazing! It literally turned everything around for me.”
~ Ashley Brown

“It WILL give you a return even if you don’t end up going all in on Day Rates.”
~ Juli James

“It really is life-changing magic.
It’s completely changed my life.”

~ Nadine Lewis

“When I wake up in the morning,the group is the first thing I check. Everyone is so supportive!”
~ Nicole Kepic

Wins like this happen nearly every day in our community!

Frequently Asked Questions

I am a new business owner and don't have clients yet - is this right for me?

Effectively selling a VIP Day or Day Rate offer relies heavily on experience, skills, and testimonials that you can show your potential new clients. For this reason, those who are new to business may struggle to get sales right away. But even if you are new to business, if you want to start out with this model, or you’re simply interested in learning a better, more efficient style of working, then you will still learn a lot from this course!

Is this only for designers?

While many of our students are in-fact designers, the lessons taught in this course work for ANY service-based or consulting business. This is a program about systems, sales, client experience, boundaries, efficiency and processes. Through this program, you will learn how to set up your entire VIP Day or Day Rate offer and system, using a variety of software programs, workflows and strategies.

What is your refund policy?

We understand that investing in anything is a risk. That’s why we do offer a 14-day satisfaction guarantee. If you are truly not satisfied with the quality of program and the content that we teach, please reach out within 14 days to let us know. Processing refunds and terminating enrollment is no fun for anyone, so please do not enroll if you can’t afford it, or simply wish to “check it out”. We put an extraordinary amount of time and effort into making this program the best in the industry, and we expect that you, as a serious student, plan to take it seriously and give it your all.

Will I get 1:1 time with Sarah?

There are no 1:1 sessions with Sarah in this program but you will have the opportunity to ask as many personalized questions as you need on the group calls and in the VIP Collective community!  Sarah is always in the community answering questions, so you will always feel like you are getting personalized support. Sarah provides 1:1 coaching in her higher level mastermind, Focused + Free™. Please inquire at if you feel this would be a better fit for you.

How long will this really take?

The lessons are all fairly short and actionable.  Many lessons can be consumed via reading or private podcast, so you don’t need to be in front of a computer for the entire course. Everyone goes at a different pace, but we have put together a 10-week roadmap to guide you through the core content and get your offer created and setup. Some people binge the entire program in a weekend and then slowly implement, while others consume the content and implement one week at a time. The content is yours to keep, so you can come back to it at a later time if the timing is better.

Do I need any software or tools to get started?

You will not need anything for the course other than your computer and an internet connection. However, to implement what you’re going to learn, you should plan to spend around $30-50 per month on software, in order to have a variety of on-boarding and automation tools, to make your Day Rate offer as effective and efficient as possible. The great news is that with the system we teach you, you may be able to eliminate the role of a team member (if you currently have one). Fun-fact, the Day Rate model made it possible for Sarah to eliminate a $500/month Virtual Assistant.

Why should you apply today, and not later?

You’ve made it to the bottom of the page. You’ve read everything, and you believe in the day rate model, and you know it’s exactly what you need to escape the hamster wheel of overwhelm in your freelance business.

‘Just not yet’, you say. You ‘just need to finish up these projects first… Then you’ll ‘be ready to apply and learn how to start doing day rates.

So you wait, and wait, and wait— but you’re never actually ready, because….

You don’t know how to create and sell a day rate, so you continue to do what you’ve always done, selling hourly work, retainers, packages and long, drawn-out projects to keep a semi-consistent cash-flow coming in. And you stay stuck in the relentless cycle of never-ending project hell, and needy retainer clients.

The truth is you don’t just stop doing projects altogether and start doing day rates. It doesn’t work that way. Almost all of our clients start out with finishing up projects while gradually layering in a few day rates a little at a time until you get to a point where you’re all-in on day rates. 

If you’re unsure how to do this, you’re overthinking it, or your hung up in your perfectionism and procrastination ways (no shame, we’ve all been there), we can help you!

Inside Day Rate Mastery® we show you how to ease into day rates on top of your existing work, until you get to a point where you’re booked with day rates, at your ideal rate, for your ideal number of days each month — while you continue to wrap up your lingering projects.

This will help you not only from a cash-flow perspective, but also your mindset, as you you re-wire the way you think about what quality clients, quality work and quality of LIFE looks like.

So many of our clients say they wish they’d started sooner!

If you’re ready to finally WAKE UP excited about your work and the clients you get to help, then there is zero reason for you to wait. TODAY is the day to apply!

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