Hey there, I’m Sarah, and I’m so glad you found me!
Before I discovered the power and freedom of day rates, I knew ALL about burnout and being stretched too thin.
Because once upon a time, my life probably looked a lot like yours…
I started my online business journey as a self-taught branding and web designer, so I could work from home and raise my four boys, hoping for just a little spare time to enjoy life, travel, and do the outdoor things we loved.
After a decade of dedication and hustle under my belt, I’d earned quite the reputation for my work, and had clients lined up waiting to work with me.
Looking in from the outside, you might have thought my business was thriving and life was good.
But the truth is, I was mentally and physically exhausted… to the point where I’d cringe seeing yet another email from a client asking to fit more of their “small” tweaks into my day.
The reality was that chasing after that “guaranteed” lifestyle of freedom was killing me.
Long hours and and inconsistent income left me overwhelmed with mom-guilt and nearly cost me my marriage.
And the worst part?
Despite how much I hustled, we were still broke. No matter how many programs and tools I tried, I found myself resenting my clients and frustrated because I knew I wasn’t charging enough, and I was stuck in perfectionism and people-pleasing mode.
Apologies if this sounds like your world too, but I’m here to help…
Because I experienced my ah-ha moment, and went from drowning and defeated to VIP Day freedom, literally by accident!
It happened eight years ago when yet another client request popped into my inbox.
She wanted a handful of very specific, time-consuming website updates. I wanted to cry. I was too exhausted to even draft an itemized proposal, but I needed the income.
So on a whim, I pitched her a one-day design intensive that would include completing all the work in just one day. To my complete surprise, she not only agreed, but LOVED the idea.
This was more than a happy ending – it was a happy beginning that catapulted me towards the freedom I’d been seeking for so long.
As I tested out day rates with more clients, I began consistently hitting $15K+ months (while working just 4-6 days) and I changed my life for good.
Fast-forward 18 months later, and constantly being asked about my process from other service providers, I decided it was time to create a program to help others learn this life-changing magic!
And Now? Well, Freedom Looks Something Like This…
When I’m not enjoying (yes, enjoying!) my time at work, I’m spending time with my boys and my husband.
With our two dogs and backyard chickens, we’re living out our homesteader dreams in Charlotte, North Carolina.
I’m a laid-back, summer-loving, outdoorsy boy-mom through and through.
My business gives me the freedom to take weeks off at a time, and travel often. Although I do love long summer days, I’ll always pick the mountains over the beach.
Best of all? Worrying about bills is a thing of the past, and I no longer miss out on precious family time.
This lifestyle can be the same for you!
The Official Bio
With over two decades of branding, design and digital marketing experience, Sarah Masci became known as a leader in the online industry for clients looking for high-quality branding and web design, before launching Day Rate Mastery® in 2019.
Some would call Sarah a rare mix of right and left-brained; getting her kicks from strategies, systems, and automations, but having a discerning eye for design and details.
Sarah’s calm, down-to-earth personality and distinctive way of simplifying even the most complex problems have earned her the trust and respect of thousands of clients over the years.
Sarah uses her personal strengths to empower others to take their expertise and service based business to the next level; and achieve the life and business of their own dreams!
My Commitment to Diversity and Inclusion
In a world that is growing more and more divided, I want to be clear about where I stand.
This is a space built on respect, kindness, and love.
Every person, no matter your race, religion, culture, beliefs, background, gender, or who you love, is welcome here.
I believe that our differences make us stronger, and that every story and perspective adds value.
Hate and judgment have no place in my community.
What does belong here is connection, empathy, and a genuine desire to see each other succeed.
If you’re here, you’re seen. You’re valued. You’re included.